Here's the uncomfortable truth about your reel: a big chunk of your audience will never hear it. They watch muted — on the metro, at work, in bed next to someone sleeping. Auto captions are how you reach them anyway: AI-generated subtitles, timed to your audio, burned into the video.
Why captions are a growth lever, not a chore
- Muted viewers stay instead of scrolling — watch time is the metric feeds reward.
- Text reinforces the message for sound-on viewers too; people retain more when they read and hear together.
- Accessibility: deaf and hard-of-hearing viewers get the full video.
- Searchability: the words in your video become indexable text where platforms support it.
How captioning works
Upload your video and paste your script. The text is timed, styled — font, size, position, contrast — and composited onto each frame. Etch's Video Studio does this as a ₹39 flat job: one finished video, captions included. Script mode keeps every word exactly as you wrote it.
What good captions look like
| Do | Don't |
|---|---|
| 2 lines max, short phrases | Full paragraphs on screen |
| High contrast (white text, dark outline) | Thin text over busy backgrounds |
| Bottom-center, clear of UI buttons | Text hidden under the like/comment rail |
| Punctuation for pacing | One unbroken wall of words |
Script-based: the honest tradeoff
Manual subtitling is pixel-perfect and slow. On Etch, captioning is script-based: you supply the exact words, we time and style them. That skips transcription slips on names, slang, or heavy accents entirely — the wording is yours from the start.
Beyond reels: where else captions pay off
The same ₹39 captioning job works anywhere video meets a feed: YouTube Shorts, product demos on your site, WhatsApp status updates for your store, even recorded webinars. Anywhere someone might watch without sound — which is everywhere — captions earn their keep. Check the pricing page to see how captioning sits alongside voice-over and trim jobs.
For creators building a library, caption everything from day one. A year from now, your back catalog keeps earning views — and captioned videos age better because they're watchable in every context. It's the cheapest future-proofing in content: one Video Studio job per video, or start from a fresh AI-generated clip and caption it before it ever publishes.
Captions + voice-over: the full package
Captions serve the muted; AI voice-over serves the listeners. Together they make a reel watchable in every context — and both are available in Video Studio at ₹39 per finished video each. For product content, see how to make product ads with AI.
Caption your reel for ₹39
Upload the clip, get styled captions burned in. One flat price.
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